ARTICLES | nishiogiology

A Restaurant Owner as Community Activist

Sanninto – literally “three-person lantern” is a cozy dining bar on Heiwa-Dori street in Nishi-Ogikubo. A perfect spot for a quiet drink...

Facing the Pandemic, a Big Restaurant Group Aims Small

Nishi-Ogikubo is known for independent restaurants. However, corporate-owned restaurants are increasing in the neighborhood. On March 31,...

How to Succeed as an F&B Microbusiness (Cheesecake)

A baker describes how he set up his own micro-business in Nishiogi with the help of a consultancy.

A Green Tea Business Modeled on Coffee Culture

Green tea might be regarded as Japan’s national drink. It is associated with the tea ceremony and was Japan’s first major export “brand.”...

A Café Seeking its Local Identity

(In our previous article We describe the founding of the Nishiogi Koto Building, an alternative development scheme of the Nishogi Koto...

Seeking Work Life Balance in an At-Home Café

日本語で読む The pandemic has been a time of great disruptions in the restaurant business, requiring ingenuity and perseverance. Owners,...

Imagining Nishiogi’s Future in a Building

日本語で読む On April 29, 2022, about 30 Nishi-Ogikubo residents and visitors filed into the Nishiogi Cinema, for the inaugural film showing in...

Pioneering a Bagel Franchise During the Pandemic

日本語で読む Bringing a Franchise Model to Nishiogi Starting a small gastronomic business during COVID is challenging. For people looking to...

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